Now's the time for consumer health tech

I love selfish investing. It's motivating to back founders building products I want to use.

I'm particularly interested in consumer health tech right now. The last few investments we made at Weekend Fund are in this space.

Here's why now's the time to build (and invest) in consumer health tech:

1. Cultural tailwinds drive awareness

Increasingly health is the topic of conversation. Popular podcasts like Huberman's show strong demand for education. GLP-1s opened the floodgates for peptide adoption (and alternative treatments broadly).

The future of health is self-directed as more consumers explore solutions outside of their primary care doctor.

2. Data drives engagement

Today we have tools to measure our health: Wearables (e.g. Oura, Apple Watch), CGMs (e.g. Levels), blood testing (e.g. Function Health), full-body MRIs (e.g. Ezra, Prenuvo), DEXA scans (e.g. BodySpec), and others to provide insight into how treatments or lifestyle changes are helping.

Consumers need feedback loops to stick with it, especially if it requires a behavior change.

3. AI

I know. AI has become the blanket answer to "why now" but it will change everything.

No doctor is a specialist in every domain yet the body is a complex organism. AI that knows all your data (thanks to #2 above), medical history, and the latest in scientific discoveries will have a far more comprehensive POV than any human to provide the best guidance.

And it'll be available 24/7.

4. I'm getting older

And the older I get the more health becomes a priority. Example: I had some knee issues a few years ago. That led me to try BPC-157 and TB-500, introducing me to a world of peptides therapies.

Modern health experimentation is fascinating and fun. One of my favorite WhatsApp groups is a collection of friends sharing their health protocols and experiments.

5. The market is huuuuge

No qualification needed here.

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I'm at ryan@weekend.fund. :)

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