This is a follow-up to my essay, Habit Startups.
To recap, Habit Startups design a product using an existing behavior as leverage. Many of today’s most successful consumer products are designed around a specific behavior to attract users, attach to existing routines, and provide value.
But how does one build a Habit Startup?
Opportunities lie within nascent behaviors; emerging behaviors that no one else sees.
An interface change, cultural shift, or unexpected use of an existing product can lead to new behaviors.
Identifying these behaviors early is the key. Once users form a habit and association with an existing product, it is difficult to replace. As Boromir stated in Lord of the Rings, “one does not simply walk into Mordor.” And neither do startups competing against incumbents that have already formed habits through these budding behaviors.
Here are a few examples of Habit Startups that have capitalized on nascent behaviors:
In retrospect, these behaviors and the tactics used by these startups may seem obvious but at the time, they are not. It takes an insight, a prediction.
Those that build a product to attach to nascent behaviors have an opportunity to form a habit and association before anyone else. This lead can make all the difference in success or failure.
In the next essay of this series, I’ll share some examples of nascent behaviors I’ve identified BUT I’d love your input! What nascent behaviors do you see? Let me know on Twitter (@rrhoover) or drop me an email.
P.S. if you’d like to be notified when the next essay is published, sign up for my email list. In addition, I’ll send you a FREE copy of the upcoming book, Hooked, by habit-design researcher and blogger, Nir Eyal, in collaboration with myself. :)